Winter: Central Asian Pavilion at the 55th International Art Exhibition — La Biennale di Venezia 2013

Winter: Central Asian Pavilion at the 55th International Art Exhibition — La Biennale di Venezia 2013

The title of the exhibition WINTER is inspired by the poem of the 19th century Kazakh poet and thinker Abay Qunanbayuli whose work was concerned with questions of social justice in his time. The curatorial project re-contextualized this poem to the current day Central Asia, aiming to broaden the political debate in the region by launching a series of events in Central Asia, Norway and Italy.

Identity design
Photos: © Nikolai Nekh + Pedro Nogueira
Year: 2012 – 2013

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A controversial book with texts on relevant sociocultural and artistic subjects for the Central Asian public was also produced. The communication project should reflect the Central Asian artists struggle, during the last two decades, to produce social and culturally relevant works in contradiction to the structures of power.

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We devised the combination of a bilingual logo which shape resembles a block (evoking a length of wintery time as much as a barrier) with a vibrant purple color, the winter’s promise of spring. The spread use of the last stance of Abay’s poem in most printed materials also became a strong statement/trademark.

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